Behind the Curtain: The Delivery Team Member Role

Even with the formalization of Agile practices into numerous frameworks and methodologies, I have to say not much has changed for the software developer or engineer with respect to how they get work done. I’m not referring to technology. The changes in what software developers and engineers use to get work done has been seismic. The biggest shift in the “how,” in my experience, is that what were once underground practices are now openly accepted and encouraged.

When I was coding full time, in the pre-Agile days and under the burden of CMM, we followed all the practices for documenting use cases, hammering out technical and functional specs, and laboriously talking through requirements. (I smile when I hear developers today complain about the burden of meetings under Scrum.) And when it came time to actually code, I and my fellow developers set the multiple binders of documentation aside and engaged in many then unnamed Agile practices. We mixed and matched use cases in a way that allowed for more efficient coding of larger functional components. We “huddled” each morning in the passage way to cube pods to discuss dependencies and brainstorm solutions to technical challenges. Each of these became more efficiently organized in Agile as backlog refinement and daily stand-ups. We had numerous other loose practices that were not described in tomes such as CMM.

But Agile delivery teams today are frequently composed of more than just technical functional domains. There may be non-technical expertise included as integral members of the team. Learning strategists, content editors, creative illustrators, and marketing experts may be part of the team, depending on the objectives of the project. Consequently, this represents a significant challenge to technical members of the team (i.e. software development and  tech QA) who are unused to working with non-technical team members. Twenty years ago a developer who might say “Leave me alone so I can code.” would have been viewed as a dedicated worker. Today, it’s a sign that the developer risks working in isolation and consequently delivering something that is mis-matched with the work being done by the rest of the team.

On an Agile delivery team, whether composed of a diverse set of functional domains or exclusively technical experts, individual team members need to be thinking of the larger picture and the impact of their work on that of their team mates and the overall work flow. They need to be much more attentive to market influences than in the past. The half-life of major versions, let along entire products, is such that most software products outside a special niche can’t survive without leveraging Agile principles and practices. Their knowledge must expand beyond just their functional domain. The extent to which they possess this knowledge is reflected in the day-to-day behaviors displayed by the team and it’s individuals.

  • Is everyone on the team sensitive and respectful of everyone else’s time? This means following through on commitments and promises, including agreed upon meeting start times. One person showing up five minutes late to a 15 minute stand-up has just missed out on a third of the meeting at least. If the team waits for everyone to show up before starting, the late individual has just squandered 5 minutes multiplied by the number of team mates. For a 6 member team, that’s a half hour. And if it happens every day, that’s 2.5 hours a week. It adds up quickly. Habitual late-comers are also signaling a lack of respect to other team members. They are implicitly saying “Me and my time is more important than anyone else on the team.” Unchecked, this quickly spills over into other areas of the team’s interactions. Enforcing an on-time rule like this is key to encouraging the personal discipline necessary to work effectively as a team. When a scrum master keeps the team in line with a few basic items like this, the larger discipline issues never seem to arise. As U.S. Army General Ann Dunwoody (ret.) succinctly points out in her book, never walk by a mistake. Doing so gives implicit acceptance for the transgression. Problems blossom from there, and it isn’t a pretty flower. (As a scrum master, I cannot “make” someone show up on time. But I can address the respect aspect of this issue by always starting on time. That way, late-comers stand out as late, not more important. Over time, this tends to correct the lateness issue as well.)
  • Everyone on the team must be capable of tracking a constantly evolving set of dependencies and knowing where their work fits within the flow. To whom will they be delivering work? From whom are they expecting completed work? The answer to these questions may not be a name on the immediate team. Scrum masters must periodically explicitly ask these questions if the connections aren’t coming out naturally during stand-ups. Developing this behavior is about coaching the team to look beyond the work on their desk and understand how they are connected to the larger effort. Software programmers seem to have a natural tendency to build walls around their work. Software engineers less so. And on teams with diverse functional groups it is important for both the scrum master and product owner to be watchful for when barriers appear for reasons that have more to due to lack of familiarity across functional domains than anything else.
  • Is the entire team actively and consistently engaged with identifying and writing stories?
  • Is the team capable and willing to cross domain boundaries and help? Are they interested in learning about other parts of the product and business?

Product owners and scrum masters need to be constantly scanning for these and other signs of disengagement as well as opportunities to connect cross functional needs.

Behind the Curtain: The Product Owner Role

When someone owns something they tend to keep a closer watch on where that something is and whether or not it’s in good working order. Owners are more sensitive to actions that may adversely affect the value of their investment. It’s the car you own vs the car you rent. This holds true for products, projects, and teams. For this reason the title of “product owner” is well suited to the responsibilities assigned to the role. The explicit call-out to ownership carries a lot of goodness related to responsibility, leadership, and action.

Having been a product owner and having coached product owners, I have a deep respect for anyone who takes on the challenges associated with this role. In my view, it’s the most difficult position to fill on an Agile team. For starters, there are all the things a product owner is responsible for as described in any decent book on scrum: setting the product vision and road map, ordering the product backlog, creating epics and story cards, defining acceptance criteria, etc. What’s often missing from the standard set of bullet items is the “how” for doing them well. Newly minted product owners are usually left to their own devices for figuring this out. And unfortunately, in this short post I won’t be offering any how-to guidance for developing any of the skills generally recognized to be part of the product owner role.

What I’d most like to achieve in this post is calling out several of the key skills associated with quality product ownership that are usually omitted from the books and trainings – the beyond-the-basics items that any product owner will want to include in their continuous learning journey with Agile. In no particular order…

  • Product owners must be superb negotiators when working with stakeholders and team members. The techniques used for each group are different so it’s important to understand the motivations that drive them. I’ve found Jim Camp’s “Start with No” and Chris Voss’ “Never Split the Difference” to be particularly helpful in this regard.
  • One of the four values stated in the Agile Manifesto is “Responding to change over following a plan.” Unfortunately, this is often construed to mean any change at any time is valuable. This Agile value isn’t a directive for maximum entropy and chaos. Product owners must remain vigilant to scope changes. And the boundaries for scope are defined by the decisions product owners make. So product owners must be decisive and committed to the decisions, agreements, and promises that have been made with stakeholders and the team.
  • Product owners need to have a good sense for when experimentation may be needed to sort out any complex or risky features in the project – creating spikes or proof-of-concept work early enough in the project so as to avoid any costly pivots later in the project.
  • Even with experimentation, making the call to pivot will require a product owner’s clear understanding of past events and any path forward that offers the greatest chance for success. As the sage says, predictions are difficult to make, particularly about the future. The expectation isn’t for clairvoyance, rather for the ability to pay close attention to what the (non-vanity) data are telling them.
  • Understanding how to work through failures and dealing with “The Dip,” as Seth Godin calls it, are also important skills for a product owner. The team and the stakeholders are going to look to the product owner’s leadership to demonstrate confidence that they are on the right track.

More than other roles on an Agile team, the product owner must be a truly well-rounded and experienced individual. Paradoxically, it is a role that is both constrained by the highly visible nature of the position and dynamic due to the skill set required to maximize the chances for project success.