If a rock wall is what is needed, but the only material available is a large boulder, how can you go about transforming the latter into the former?
Short answer: Work.
Longer answer: Lots of work.
Whether the task is to break apart a physical boulder into pieces suitable for building a wall or breaking up an idea into actionable tasks, there is a lot of work involved. Especially if a team is inexperienced or lacks the skilled needed to successfully complete such a process.
Large ideas are difficult to work with. They are difficult to translate into action until they are broken down into more manageable pieces. That is, descriptions of work that can be organized into manageable work streams.
We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win, and the others, too.President John Kennedy
That’s a pretty big boulder. In fact, it’s so big it served quite well as a “product vision” for the effort that eventually got men safely to and from the moon in 1969. Even so, Kennedy’s speech called out the effort that it would take to realize the vision. Hard work. Exceptional energy and skill. What followed in the years after Kennedy’s speech in 1962 was a whole lot of boulder-busting activity
A user story is a brief, simple statement from the perspective of the product’s end user. It’s an invitation for a conversation about the what’s needed so that the story can meet all the user’s expectations.
In it’s simplest form, this is all a product backlog is. A collection of doable user stories derived from a larger vision for the product and ordered in a way that allows for a realistic path to completion to be defined. While this is simple, creating and maintaining such a thing is difficult.
Experience has taught me that the single biggest impediment to improving a team’s performance is the lack of a well-defined and maintained product backlog. Sprint velocities remain volatile if design changes or priorities are continually clobbering sprint scope. Team morale suffers if they don’t know what they’re going to be working on sprint-to-sprint or, even worse, if the work they have completed will have to be reworked or thrown out. The list of negative ripple effects from a poor quality product backlog is a long one.
I’m often involved in discussions about Agile that question its efficacy in one way or another. This is, in my view, a very good thing and I highly encourage this line of inquiry. It’s important to challenge the assumptions behind Agile so as to counteract any complacency or expectation that it is a panacea to project management ills. Even so, with apologies to Winston Churchill, Agile is the worst form of project management…except for all the others.
Challenges like this also serve to instill a strong understanding of what an Agile mindset is, how it’s distinct from Agile frameworks, tools, and practices, and where it can best be applied. I would be the first to admin that there are projects for which a traditional waterfall approach is best. (For example, maintenance projects for nuclear power reactors. From experience, I can say traditional waterfall project management is clearly the superior approach in this context.)
A frequent challenge the idea that with Agile it is difficult to do any long-term planning.
Consider the notion of vanity vs actionable metrics. In many respects, large or long-term plans represent a vanity leading metric. The more detail added to a plan, the more people tend to believe and behave as if such plans are an accurate reflection of what will actually happen. “Surprised” doesn’t adequately describe the reaction when reality informs managers and leaders of the hard truth. I worked a multi-million dollar project many years ago for a Fortune 500 company that ended up being canceled. Years of very hard work by hundreds of people down the drain because projected revenues based on a software product design over seven years old were never going to materialize. Customers no longer wanted or needed what the product was offering. Our “solution” no longer had a problem to solve.
Agile – particularly more recent thinking around the values and principles in the Manifesto – acknowledges the cognitive biases in play with long-term plans and attempts to put practices in place that compensate for the risks they introduce into project management. One such bias is reflected in the planning fallacy – the further out the planning window extends into the future, the less accurate the plan. An iterative approach to solving problems (some of which just happen to use software) challenges development teams on up through managers and company leaders to reassess their direction and make much smaller course corrections to accommodate what’s being learned. As you can well imagine, we may have worked out how to do this in the highly controlled and somewhat predictable domain of software development, however, the critical areas for growth and Agile applicability are at the management and leadership levels of the business.
Another important aspect the Agile mindset is reflected in the Cone of Uncertainty. It is a deliberate, intentional recognition of the role of uncertainty in project management. Yes, the goal is to squeeze out as much uncertainty (and therefore risk) as possible, but there are limits. With a traditional project management plan, it may look like everything has been accounted for, but the rest of the world isn’t obligated to follow the plan laid out by a team or a company. In essence, an Agile mindset says, “Lift your gaze up off of the plan (the map) and look around for better, newer, more accurate information (the territory.) Then, update the plan and adjust course accordingly.” In Agile-speak, this is what is behind phrases like “delivery dates emerge.”
Final thought: You’ll probably hear me say many times that nothing in the Agile Manifesto can be taken in isolation. It’s a working system and some parts if it are more relevant than others depending on the project and the timing. So consider what I’ve presented here in concert with the Agile practices of developing good product visions and sprint goals. Product vision and sprint goals keep the project moving in the desired direction without holding it on an iron-rails-track that cannot be changed without a great deal of effort, if at all.
So, to answer the question in the post title, Agile helps with long term planning by first recognizing the the risks inherent in such plans and implementing process changes that mitigate or eliminate those risks. Unpacking that sentences would consist of listing all the risks inherent with long-term planning and the mechanics behind and reasons why scrum, XP, SAFe, LeSS, etc., etc., etc. have been developed.
I’ve been giving some more thought to the idea of “good enough” as one of the criteria for defining minimum viable/valuable products. I still stand by everything I wrote in my original “The Value of ‘Good Enough’” article. What’s different is that I’ve started to use the phrase “good enough for now.” Reason being, the phrase “good enough” seems to imply an end state. “Good enough” is an outcome. If it is early in a project, people generally have a problem with that. They have some version of an end state that is a significant mismatch with the “good enough” product today. The idea of settling for “good enough” at this point makes it difficult for them to know when to stop work on an interim phase and collect feedback.
“Good enough for now” implies there is more work to be done and the product isn’t in some sort of finished state that they’ll have to settle for. “Good enough for now” is a transitory state in the process. I’m finding that I can more easily gain agreement that a story is finished and get people to move forward to the next “good enough for now” by including the time qualifier.
Every once and a while it’s good to take a tool out of it’s box and find out if it’s still fit for purpose. Maybe even find if it can be used in a new way. I recently did this with the practice of sizing spikes with story points. I’ve experienced a lot of different projects since last revisiting my thinking on this topic. So after doing a little research on current thinking, I updated an old set of slides and presented my position to a group of scrum masters to set the stage for a conversation. My position: Estimating spikes with story points is a vanity metric and teams are better served with time-boxed spikes that are unsized.
While several colleagues came with an abundance of material to support their particular position, no one addressed the points I raised. So it was a wash. My position hasn’t changed appreciably. But I did gain from hearing several arguments for how spikes could be used more effectively if they were to be sized with story points. And perhaps the feedback from this article will further evolve my thinking on the subject.
To begin, I’ll answer the question of “What is a spike?” by accepting the definition from agiledictionary.com:
A task aimed at answering a question or gathering information, rather than at producing shippable product. Sometimes a user story is generated that cannot be well estimated until the development team does some actual work to resolve a technical question or a design problem. The solution is to create a “spike,” which is some work whose purpose is to provide the answer or solution.
The phrase “cannot be well estimated” is suggestive. If the work cannot be well estimated than what is the value of estimating it in the first place? Any number placed on the spike is likely to be for the most part arbitrary. Any number greater than zero will therefore arbitrarily inflate the sprint velocity and make it less representative of the value being delivered. It may make the team feel better about their performance, but it tells the stakeholders less about the work remaining. No where can I find a stated purpose of Agile or scrum to be making the team “feel better.” In practice, by masking the amount of value being delivered, the opposite is probably true. The scrum framework ruthlessly exposes all the unhelpful and counterproductive practices and behaviors an unproductive team may be unconsciously perpetuating.
Forty points of genuine value delivered at the end of a sprint is 100% of rubber on the road. Forty points delivered of which 10 are points assigned to one or more spikes is 75% of rubber on the road. The spike points are slippage. If they are left unpointed then it is clear what is happening. A spike here and there isn’t likely to have a significant impact on the velocity trend over, for example, 8 or 10 sprints. One or more spikes per sprint will cause the velocity to sink and suggests a number of corrective actions – actions that may be missed if the velocity is falsely kept at a certain desired or expected value. In other words, pointing spikes hides important information that could very well impact the success of the project. Bad news can inspire better decisions and corrective action. Falsely positive news most often leads to failures of the epic variety.
Consider the following two scenarios.
Team A has decided to add story points to their spikes. Immediately they run into several significant challenges related to the design and the technology choices made. So they create a number of spikes to find the answers and make some informed decision. The design and technology struggles continue for the next 10 sprints. Even with the challenges they faced, the team appears to have quickly established a stable velocity.
The burndown, however, looks like this:
If the scrum master were to use just the velocity numbers it would appear Team A is going to finish their work in about 14 sprints. This might be true if Team A were to have no more spikes in the remaining sprints. The trend, however, strongly suggests that’s not likely to happen. If a team has been struggling with design and technical issues for 10 sprints, it is unlikely those struggles will suddenly stop at sprint 11 and beyond unless there have been deliberate efforts to mitigate that potential. By pointing spikes and generating a nice-looking velocity chart it is more probable that Team A is unaware of the extent to which they may be underestimating the amount of time to complete items in the backlog.
Team B finds themselves in exactly the same situation as Team A. They immediately run into several significant challenges related to the design and the technology choices made and create a number of spikes to find the answers and make some informed decision. However, they decided not to add story points to their spikes. The design and technology struggles continue for the next 10 sprints. The data show that Team B is clearly struggling to establish a stable velocity.
And the burndown looks like this, same as Team A after 10 sprints:
However, it looks like it’s going to take Team B 21 more sprints to complete the work. That they’re struggling isn’t good. That it’s clear they struggling is very good. This isn’t apparent with Team A’s velocity chart. Since it’s clear they are struggling it is much easier to start asking questions, find the source of the agony, and make changes that will have a positive impact. It is also much more probably that the changes will be effective because they will have been based on solid information as to what the issues are. Less guess work involved with Team B than with Team A.
However, any scrum master worth their salt is going to notice that the product backlog burndown doesn’t align with the velocity chart. It isn’t burning down as fast as the velocity chart suggests it should be. So the savvy Team A scrum master starts tracking the burndown of value-add points vs spike points. Doing so might look like the following burndown:
Using the average from the parsed burndown, it is much more likely that Team A will need 21 additional sprints to complete the work. And for Team B?
The picture of the future based on the backlog burndown is a close match to the picture from the velocity data, about 22 sprints to complete the work.
If you were a product owner, responsible for keeping the customer informed of progress, which set of numbers would you want to base your report on? Would you rather surprise the customer with a “sudden” and extended delay or would you rather communicate openly and accurately?
Leaving spikes unpointed…
Increases the probability that performance metrics will reveal problems sooner and thus allow for corrective actions to be taken earlier in a project.
The team’s velocity and backlog burndown is a more accurate reflection of value actually being created for the customer and therefore allows for greater confidence of any predictions based on the metrics.
I’m interested in hearing your position on whether or not spikes should be estimated with story points (or some other measure.) I’m particularly interested in hearing where my thinking described in this article is in need of updating.
In a recent conversation with colleagues we were debating the merits of using story point velocity as a metric for team performance and, more specifically, how it relates to determining a team’s predictability. That is to say, how reliable the team is at completing the work they have promised to complete. At one point, the question of what is a story point came up and we hit on the idea of story points not being “points” at all. Rather, they are more like currency. This solved a number of issues for us.
First, it interrupts the all too common assumption that story points (and by extension, velocities) can be compared between teams. Experienced scrum practitioners know this isn’t true and that nothing good can come from normalizing story points and sprint velocities between teams. And yet this is something non-agile savvy management types are want to do. Thinking of a story’s effort in terms of currency carries with it the implicit assumption that one team’s “dollars” are not another team’s “rubles” or another teams “euros.” At the very least, an exchange evaluation would need to occur. Nonetheless, dollars, rubles, and euros convey an agreement of value, a store of value that serves as a reliable predictor of exchange. X number of story points will deliver Y value from the product backlog.
The second thing thinking about effort as currency accomplished was to clarify the consequences of populating the product backlog with a lot of busy work or non-value adding work tasks. By reducing the value of the story currency, the measure of the level of effort becomes inflated and the ability of the story currency to function as a store of value is diminished.
There are a host of other interesting economics derived thought experiments that can be played out with this frame around story effort. What’s the effect of supply and demand on available story currency (points)? What’s the state of the currency supply (resource availability)? Is there such a thing as counterfeit story currency? If so, what’s that look like? How might this mesh with the idea of technical or dark debt?
Try this out at your next backlog refinement session (or whenever it is you plan to size story efforts): Ask the team what you would have to pay them in order to complete the work. Choose whatever measure you wish – dollars, chickens, cookies – and use that as a basis for determining the effort needed to complete the story. You might also include in the conversation the consequences to the team – using the same measures – if they do not deliver on their promise.
It appears mindfulness is…well…on a lot ofpeople’smindslately. I’ve seen this wave come and go twice before. This go around, however, will be propelled and amplified be the Internet. Will it come and go faster? Will there be a lasting and deeper revelation around mindfulness? I predict the former.
Mindfulness is simple and it’s hard. As the saying goes, mindfulness is not what you think. It was difficult when I first began practicing Rinzai Zen meditation and Aikido many years ago. It’s even more difficult in today’s instant information, instant gratification, and short attention span culture. The uninitiated are ill equipped for the journey.
With this latest mindfulness resurgence expect an amplified parasite wave of meditation teachers and mindfulness coaches. A Japanese Zen Master (Roshi, or “teacher”) I studied with years ago called them “popcorn roshis” – they pop up everywhere and have little substance. No surprise that this wave includes a plethora of mindfulness “popcorn apps.”
Spoiler alert: There are no apps for mindfulness. Attempting to develop mindfulness by using an app on a device that is arguably the single greatest disruptor of mindfulness is much like taking a pill to counteract the side effects of another pill in your quest for health. At a certain point, the pills are the problem. They’ve become the barrier to health.
The “mindfulness” apps that can be found look to be no different than thousands of other non-mindfulness apps offering timers, journaling, topical text, and progress tracking. What they all have in common is that they place your mindfulness practice in the same space as all the other mindfulness killing apps competing for your attention – email, phone, texts, social media, meeting reminders, battery low alarms, and all the other widgets that beep, ring, and buzz.
The way to practicing mindfulness is by the deliberate subtraction of distractions, not the addition of another collection of e-pills. The “killer app” for mindfulness is to kill the app. The act of powering off your smart phone for 30 minutes a day is in itself a powerful practice toward mindfulness. No timer needed. No reminder required. Let it be a random act. Be free! At least for 30 minutes or so.
Mental states like mindfulness, focus, and awareness are choices and don’t arise out of some serendipitous environmental convergence of whatever. They are uniquely human states. Relying on a device or machine to develop mindfulness is decidedly antithetical to the very state of mindfulness. Choosing to develop such mental states requires high quality mentors (I’ve had many) and deliberate practice – a practice that involves subtracting the things from your daily life that work against them.
“For if a person shifts their caution to their own reasoned choices and the acts of those choices, they will at the same time gain the will to avoid, but if they shift their caution away from their own reasoned choices to things not under their control, seeking to avoid what is controlled by others, they will then be agitated, fearful, and unstable.” – Epictetus, Discourses, 2.1.12
Estimating levels of effort for a set of tasks by a group of individuals well qualified to complete those tasks can efficiently and reliable be determined with a collaborative estimation process like planning poker. Such teams have a good measure of skill overlap. In the context of the problem set, each of the team members are generalist in the sense it’s possible for any one team member to work on a variety of cross functional tasks during a sprint. Differences in preferred coding language among team members, for example, is less an issue when everyone understands advanced coding practices and the underlying architecture for the solution.
With a set of complimentary technical skills it’s is easier agree on work estimates. There are other benefits that flow from well-matched teams. A stable sprint velocity emerges much sooner. There is greater cross functional participation. And re-balancing the work load when “disruptors” occur – like vacations, illness, uncommon feature requests, etc. – is easier to coordinate.
Once the set of tasks starts to include items that fall outside the expertise of the group and the group begins to include cross functional team members, a process like planning poker becomes increasingly less reliable. The issue is the mismatch between relative scales of expertise. A content editor is likely to have very little insight into the effort required to modify a production database schema. Their estimation may be little more than a guess based on what they think it “should” be. Similarly for a coder faced with estimating the effort needed to translate 5,000 words of text from English to Latvian. Unless, of course, you have an English speaking coder on your team who speaks fluent Latvian.
These distinctions are easy to spot in project work. When knowledge and solution domains have a great deal of overlap, generalization allows for a lot of high quality collaboration. However, when an Agile team is formed to solve problems that do not have a purely technical solution, specialization rather than generalization has a greater influence on overall success. The risk is that with very little overlap specialized team expertise can result in either shallow solutions or wasteful speculation – waste that isn’t discovered until much later. Moreover, re-balancing the team becomes problematic and most often results in delays and missed commitments due to the limited ability for cross functional participation among team mates.
The challenge for teams where knowledge and solution domains have minimal overlap is to manage the specialized expertise domains in a way that is optimally useful, That is, reliable, predictable, and actionable. Success becomes increasingly dependent on how good an organization is at estimating levels of effort when the team is composed of specialists.
One approach I experimented with was to add a second dimension to the estimation: a weight factor to the estimator’s level of expertise relative to the nature of the card being considered. The idea is that with a weighted expertise factor calibrated to the problem and solution contexts, a more reliable velocity emerges over time. In practice, was difficult to implement. Teams spent valuable time challenging what the weighted factor should be and less experienced team members felt their opinion had been, quite literally, discounted.
The approach I’ve had the most success with on teams with diverse expertise is to have story cards sized by the individual assigned to complete the work. This still happens in a collaborative refinement or planning session so that other team members can contribute information that is often outside the perspective of the work assignee. Dependencies, past experience with similar work on other projects, missing acceptance criteria, or a refinement to the story card’s minimum viable product (MVP) definition are all examples of the kind of information team members have contributed. This invariably results in an adjustment to the overall level of effort estimate on the story card. It also has made details about the story card more explicit to the team in a way that a conversation focused on story point values doesn’t seem to achieve. The conversation shifts from “What are the points?” to “What’s the work needed to complete this story card?”
I’ve also observed that by focusing ownership of the estimate on the work assignee, accountability and transparency tend to increase. Potential blockers are surfaced sooner and team members communicate issues and dependencies more freely with each other. Of course, this isn’t always the case and in a future post we’ll explore aspects of team composition and dynamics that facilitate or prevent quality collaboration.
The scrum framework is forever tied to the language of sports in general and rugby in particular. We organize our project work around goals, sprints, points, and daily scrums. An unfortunate consequence of organizing projects around a sports metaphor is that the language of gaming ends up driving behavior. For example, people have a natural inclination to associate the idea of story points to a measure of success rather than an indicator of the effort required to complete the story. The more points you have, the more successful you are. This is reflected in an actual quote from a retrospective on things a team did well:
We completed the highest number of points in this sprint than in any other sprint so far.
This was a team that lost sight of the fact they were the only team on the field. They were certain to be the winning team. They were also destine to be he losing team. They were focused on story point acceleration rather than a constant, predictable velocity.
More and more I’m finding less and less value in using story points as an indicator for level of effort estimation. If Atlassian made it easy to change the label on JIRA’s story point field, I’d change it to “Fuzzy Bunnies” just to drive this idea home. You don’t want more and more fuzzy bunnies, you want no more than the number you can commit to taking care of in a certain span of time typically referred to as a “sprint.” A team that decides to take on the care and feeding of 50 fuzzy bunnies over the next two weeks but has demonstrated – sprint after sprint – they can only keep 25 alive is going to lose a lot of fuzzy bunnies over the course of the project.
It is difficult for people new to scrum or Agile to grasp the purpose behind an abstract idea like story points. Consequently, they are unskilled in how to use them as a measure of performance and improvement. Developing this skill can take considerable time and effort. The care and feeding of fuzzy bunnies, however, they get. Particularly with teams that include non-technical domains of expertise, such as content development or learning strategy.
A note here for scrum masters. Unless you want to exchange your scrum master stripes for a saddle and spurs, be wary of your team turning story pointing into an animal farm. Sizing story cards to match the exact size and temperament from all manner of animals would be just as cumbersome as the sporting method of story points. So, watch where you throw your rope, Agile cowboys and cowgirls.
Conceptually, the idea of a minimum viable product (MVP) is easy to grasp. Early in a project, it’s a deliverable that reflects some semblance to the final product such that it’s barely able to stand on it’s own without lots of hand-holding and explanation for the customer’s benefit. In short, it’s terrible, buggy, and unstable. By design, MVPs lack features that may eventually prove to be essential to the final product. And we deliberately show the MVP to the customer!
We do this because the MVP is the engine that turns the build-measure-learn feedback loop. The key here is the “learn” phase. The essential features to the final product are often unclear or even unknown early in a project. Furthermore, they are largely undefinable or unknowable without multiple iterations through the build-measure-learn feedback cycle with the customer early in the process.
So early MVPs aren’t very good. They’re also not very expensive. This, too, is by design because an MVP’s very raison d’être is to test the assumptions we make early on in a project. They are low budget experiments that follow from a simple strategy:
State the good faith assumptions about what the customer wants and needs.
Describe the tests the MVP will satisfy that are capable of measuring the MVP’s impact on the stated assumptions.
Build an MVP that tests the assumptions.
Evaluate the results.
If the assumptions are not stated and the tests are vague, the MVP will fail to achieve it’s purpose and will likely result in wasted effort.
The “product” in “minimum viable product” can be almost anything: a partial or early design flow, a wireframe, a collection of simulated email exchanges, the outline to a user guide, a static screen mock-up, a shell of screen panels with placeholder text that can nonetheless be navigated – anything that can be placed in front of a customer for feedback qualifies as an MVP. In other words, a sprint can contain multiple MVPs depending on the functional groups involved with the sprint and the maturity of the project. As the project progresses, the individual functional group MVPs will begin to integrate and converge on larger and more refined MVPs, each gaining in stability and quality.
MVPs are not an end unto themselves. They are tangible evidence of the development process in action. The practice of iteratively developing MVPs helps develop to skill of rapid evaluation and learning among product owners and agile delivery team members. A buggy, unstable, ugly, bloated, or poorly worded MVP is only a problem if it’s put forward as the final product. The driving goal behind iterative MVPs is not perfection, rather it is to support the process of learning what needs to be developed for the optimal solution that solves the customer’s problems.
“Unlike a prototype or concept test, an MVP is designed not just to answer product design or technical questions. Its goal is to test fundamental business hypotheses.” – Eric Ries, The Lean Startup
So how might product owners and Agile teams begin to get a handle on defining an MVP? There are several questions the product owner and team can ask of themselves, in light of the product backlog, that may help guide their focus and decisions. (Use of the following term “stakeholders” can mean company executives or external customers.)
Identify the likely set of stakeholders who will be attending the sprint review. What will these stakeholders need to see so that they can offer valuable feedback? What does the team need to show in order to spark the most valuable feedback from the stakeholders?
What expectations have been set for the stakeholders?
Is the distinction clear between what the stakeholders want vs what they need?
Is the distinction clear between high and low value? Is the design cart before the value horse?
What are the top two features or functions the stakeholders will be expecting to see? What value – to the stakeholders – will these features or functions deliver?
Will the identified features or functions provide long term value or do they risk generating significant rework down the road?
Are the identified features or functions leveraging code, content, or UI/UX reuse?
Recognizing an MVP – Less is More
Since an MVP can be almost anything, it is perhaps easier to begin any conversation about MVPs by touching on the elements missing from an MVP.
An MVP is not a quality product. Using any generally accepted definition of “quality” in the marketplace, an MVP will fail on all accounts. Well, on most accounts. The key is to consider relative quality. At the beginning of a sprint, the standards of quality for an MVP are framed by the sprint goals and objectives. If it meets those goals, the team has successfully created a quality MVP. If measured against the external marketplace or the quality expectations of the customer, the MVP will almost assuredly fail inspection.
Your MVPs will probably be ugly, especially at first. They will be missing features. They will be unstable. Build them anyway. Put them in front of the customer for feedback. Learn. And move on to the next MVP. Progressively, they will begin to converge on the final product that is of high quality in the eyes of the customer. MVPs are the stepping stones that get you across the development stream and to the other side where all is sunny, beautiful, and stable. (For more information on avoiding the trap of presupposing what a customer means by quality and value, see “The Value of ‘Good Enough’“)
An MVP is not permanent. Agile teams should expect to throw away several, maybe even many, MVPs on their way to the final product. If they aren’t, then it is probable they are not learning what they need to about what the customer actually wants. In this respect, waste can be a good, even important thing. The driving purpose of the MVP is to rapidly develop the team’s understanding of what the customer needs, the problems they are expecting to have solved, and the level of quality necessary to satisfy each of these goals.
MVPs are not the truth. They are experiments meant to get the team to the truth. By virtue of their low-quality, low-cost nature, MVPs quickly shake out the attributes to the solution the customer cares about and wants. The solid empirical foundation they provide is orders of magnitude more valuable to the Agile team than any amount of speculative strategy planning or theoretical posturing.
Any company interested in being successful, whether offering a product or service, promises quality to its customers. Those that don’t deliver, die away. Those that do, survive. Those that deliver quality consistently, thrive. Seems like easy math. But then, 1 + 1 = 2 seems like easy math until you struggle through the 350+ pages Whitehead and Russell1 spent on setting up the proof for this very equation. Add the subjective filters for evaluating “quality” and one is left with a measure that can be a challenge to define in any practical way.
Math aside, when it comes to quality, everyone “knows it when they see it,” usually in counterpoint to a decidedly non-quality experience with a product or service. The nature of quality is indeed chameleonic – durability, materials, style, engineering, timeliness, customer service, utility, aesthetics – the list of measures is nearly endless. Reading customer reviews can reveal a surprising array of criteria used to evaluate the quality for a single product.
The view from within the company, however, is even less clear. Businesses often believe they know quality when they see it. Yet that belief is often predicate on how the organization defines quality, not how their customers define quality. It is a definition that is frequently biased in ways that accentuate what the organization values, not necessarily what the customer values.
Organization leaders may define quality too high, such that their product or service can’t be priced competitively or delivered to the market in a timely manner. If the high quality niche is there, the business might succeed. If not, the business loses out to lower priced competitors that deliver products sooner and satisfy the customer’s criteria for quality (see Figure 1).
Certainly, there is a case that can be made for providing the highest quality possible and developing the business around that niche. For startups and new product development, this may not be be best place to start.
On the other end of the spectrum, businesses that fall short of customer expectations for quality suffer incremental, or in some cases catastrophic, reputation erosion. Repairing or rebuilding a reputation for quality in a competitive market is difficult, maybe even impossible (see Figure 2).
The process for defining quality on the company side of the equation, while difficult, is more or less deliberate. Not so on the customer side. Customers often don’t know what they mean by “quality” until they have an experience that fails to meet their unstated, or even unknown, expectations. Quality savvy companies, therefore, invest in understanding what their customers mean by “quality” and plan accordingly. Less guess work, more effort toward actual understanding.
Furthermore, looking to what the competition is doing may not be the best strategy. They may be guessing as well. It may very well be that the successful quality strategy isn’t down the path of adding more bells and whistles that market research and focus groups suggest customers want. Rather, it may be that improvements in existing features and services are more desirable.
Focus on being clear about whether or not potential customers value the offered solution and how they define value. When following an Agile approach to product development, leveraging minimum viable product definitions can help bring clarity to the effort. With customer-centric benchmarks for quality in hand, companies are better served by first defining quality in terms of “good enough” in the eyes of their customers and then setting the internal goal a little higher. This will maximize internal resources (usually time and money) and deliver a product or service that satisfies the customer’s idea of “quality.”
Case in point: Several months back, I was assembling several bar clamps and needed a set of cutting tools used to put the thread on the end of metal pipes – a somewhat exotic tool for a woodworker’s shop. Shopping around, I could easily drop $300 for a five star “professional” set or $35 for a set that was rated to be somewhat mediocre. I’ve gone high end on many of the tools in my shop, but in this case the $35 set was the best solution for my needs. Most of the negative reviews revolved around issues with durability after repeated use. My need was extremely limited and the “valuable and good enough” threshold was crossed at $35. The tool set performed perfectly and more than paid for itself when compared with the alternatives, whether that be a more expensive tool or my time to find a local shop to thread the pipes for me. This would not have been the case for a pipefitter or someone working in a machine shop.
By understanding where the “good enough and valuable” line is, project and organization leaders are in a better position to evaluate the benefits of incremental improvements to core products and services that don’t break the bank or burn out the people tasked with delivering the goods. Of course, determining what is “good enough” depends on the end goal. Sending a rover to Mars, “good enough” had better be as near to perfection as possible. Threading a dozen pipes for bar clamps used in a wood shop can be completed quite successful with low quality tools that are “good enough” to get the job done.
1Volume 1 of Principia Mathematica by Alfred North Whitehead and Bertrand Russell (Cambridge University Press, page 379). The proof was actually not completed until Volume 2.